Summer babies often have birthday parties outdoors where the youngsters can run around and play in the sun. This is the ideal scenario for this concept, a pop-up camper van is a perfect birthday surprise. Not only would this form the main attraction of the party, every guest would leave with a handmade candle; trapping a brilliant memory from their childhood. The concept conveys the importance of childhood; something as simple as a candle, will spark the memories of childhood friendships, favourite meals, or how you wanted to be a singer when you grew up. You'll smile looking back at those memories. What makes the brand different is the story behind the product, and what it means to the individual. Not how it looks, or even how it smells, but simply the memories it carries with it.
The promotional campaign would be simple, nothing more than a picture of the gorgeously colourful camper van with the brand logo and slogan, portraying honesty and fun. The online video would show the camper van driving down a country road releasing hundreds of colourful balloons and confetti into the air leaving a trace; as the words 'You know where to find us!' appear on the screen, followed by the website address. This is a simple yet fun way of grabbing the consumer's attention without giving away what the advert is truly about.
Love,
M x