The development in technology and medicine enable elderly people to function independently for much longer. Moreover, the average UK life expectancy has risen to 81 years, indicating an overall improvement in lifestyle. However, "Poor diet, perhaps unsurprisingly, is still a leading cause of premature death in England."”(ITV News, 2015) I have come up with the following business idea: A themed, monthly delivery service of scented herbal teas, aimed primarily at a consumer of 60 and above. The theme would change every month and it'd be inspired by different cities, films, plants etc. Older generations have a daily routine of having a 'cuppa tea'. Therefore, changing their standard English Breakfast to herbal or green tea wouldn't hugely impact their lifestyles and it would benefit their health greatly. Moreover, an older consumer is less likely to shop frequently, therefore a monthly delivery service is ideal as there's no hassle, and having the right intake of vitamins will not become a chore. |
The concept portrays that you don't need to make life changing decisions to lead a healthier lifestyle. The older consumer shouldn't feel as though they're not looking after their health unless they're for example, exercising. It's about making the consumer feel comfortable and good, both mentally and physically. The product could be bought online by subscription, or simply by ringing the contact number provided and subscribing via the phone. The price of this would be very accessible at around £6 per month or at a discounted rate of £60 per year.
An older consumer is likely to read the newspaper on a regular basis thus the two-dimensional promotion would primarily appear in such form. Whereas the video advertisement would play during daytime TV when the consumer is most likely to be watching. The printed ad would show teacups filled with ingredients such as lavender and mint leaves, showing what goes into our products to make them healthy. Whereas the video would portray an elderly couple sitting on a garden swing, drinking a cup of tea on a summers day, laughing as they watch their grandchildren playing.
Love,
M x
An older consumer is likely to read the newspaper on a regular basis thus the two-dimensional promotion would primarily appear in such form. Whereas the video advertisement would play during daytime TV when the consumer is most likely to be watching. The printed ad would show teacups filled with ingredients such as lavender and mint leaves, showing what goes into our products to make them healthy. Whereas the video would portray an elderly couple sitting on a garden swing, drinking a cup of tea on a summers day, laughing as they watch their grandchildren playing.
Love,
M x