Research has proven that men and women react differently to natural scents. Therefore, perfumes comprise of ingredients that appeal to the opposite sex; aftershaves are often composed of woody scents which women associate with strength and bravery. As a result, I have come up with the following idea: An experience day with the objective of creating personalised scents which same sex couples find appealing on their partner. The day would consist of hand picking the perfect ingredients to create a perfume suited to them.
The perfume industry is built around evoking emotions by mesmerising consumers through different qualities and scents. We have identified a gap in the market by catering to the needs of same sex couples. With the continual increase in acceptance of homosexuality, it's the ideal moment to launch. Expressing your sexuality has become almost a trend amongst teenagers and young adults in the recent years, which almost guarantees success as the concept supports the liberal idea of self-expression.
The concept conveys a sense of honesty and belonging, supporting self-expression and uniqueness. The consumer should feel as though the promotional material is aimed at them individually; forming an intimate relationship between them and the brand. It's more than a product, it's an experience. The process of experimenting with ingredients and creating the scent would take place in a cosy shop in London; the décor would mirror the promotional material; with Polaroid images stuck on the walls; plants, flowers and comfy sofas around the room and vinyl's playing quietly in the background. This would be priced accordingly to the service and location of the store; at roughly £250 per couple.
"Approximately one in 100 American women and two in 100 American men identify as homosexual, with another four percent of Americans identifying as bisexual" - statista.com
Love,
M x
The perfume industry is built around evoking emotions by mesmerising consumers through different qualities and scents. We have identified a gap in the market by catering to the needs of same sex couples. With the continual increase in acceptance of homosexuality, it's the ideal moment to launch. Expressing your sexuality has become almost a trend amongst teenagers and young adults in the recent years, which almost guarantees success as the concept supports the liberal idea of self-expression.
The concept conveys a sense of honesty and belonging, supporting self-expression and uniqueness. The consumer should feel as though the promotional material is aimed at them individually; forming an intimate relationship between them and the brand. It's more than a product, it's an experience. The process of experimenting with ingredients and creating the scent would take place in a cosy shop in London; the décor would mirror the promotional material; with Polaroid images stuck on the walls; plants, flowers and comfy sofas around the room and vinyl's playing quietly in the background. This would be priced accordingly to the service and location of the store; at roughly £250 per couple.
"Approximately one in 100 American women and two in 100 American men identify as homosexual, with another four percent of Americans identifying as bisexual" - statista.com
Love,
M x