For our third task of the last module of first year we had to come up with a printed ad and promotional video for our very own brand, as mentioned before; our focus was on same sex couples and the importance of bringing people closer. Therefore, for our advertisement we decided to have a very naturally beautiful model, with minimal makeup and brushed back hair. We focused on different parts of the body and took several close-ups, making the photographs very personal and intimate. We then placed the chosen pictures in Polaroid templates adding a vintage touch to the overall feel of the campaign which is an ongoing theme in our brand. We chose the words 'I think you have the most beautiful scent' as they refer directly to the reader, creating a relationship from the very first moment. Furthermore, the word 'scent' was key here as we do not present perfume visually in the ad therefore it adds a subtle hint to the services the company would offer. |
Love,
M x
M x